[Plugin: WP e-Commerce] importing products

I am trying to import products into WP eCommerce but for some reason the Product Name isn’t being imported in. Here is a screenshot of the CSV file I am using to import the products in:

http://i49.tinypic.com/2cbpds.png

Here is the screenshot of how the website looks after importing:

http://i48.tinypic.com/14ui7mh.png

Can anyone tell me what I am doing wrong?

http://ww.wp.xz.cn/extend/plugins/wp-e-commerce/