Product Tracking Query

Hi Killian,

Thank you very much for the time and care you took in reading my previous message — I really appreciate the detailed response.

I did find the Tracktastic code in the source of the product page, and I’ll share that below along with the concerns I have after some investigation.

I’ve attached a few screenshots to help illustrate what I’m seeing on my side:

Link to screenshots:
https://imgur.com/a/KFJslz3

Screenshots 1–3:
These show that product-level data isn’t being populated correctly, even though total orders are being recorded.

Screenshot 1: Reports → Ecommerce → Products
Screenshot 2: Reports → Ecommerce → Sales
Screenshot 3: Ecommerce Overview

In all three locations, the revenue/transaction totals appear, but individual product information is missing.

Screenshot 4:
This shows my Matomo settings, where both Auto-Tracking and Ecommerce Tracking are enabled. Tracktastic itself doesn’t seem to have any settings in the WordPress dashboard (it seems entirely automatic), but please let me know if there is a configuration area I may have overlooked.

Screenshots 5–7:
These show the page source of a product page, where both the Matomo script and the Tracktastic script are loading correctly.

Screenshot 5: The Matomo tracking script
Screenshot 6: The Tracktastic script
Screenshot 7: Feedback I received noting that the Tracktastic script is outputting an empty SKU value.

That part is correct — I haven’t set SKUs for any products, since my clients don’t use internal SKU systems. My understanding was that product IDs would be sufficient. However, the feedback I received suggested that Matomo may rely more heavily on SKUs for product-level attribution. If SKU is required for Tracktastic to send full product data to Matomo, please confirm so I can update all products accordingly.

If you could clarify whether the missing SKU is the reason the product-level tracking isn’t appearing, or whether there may be another issue in how Tracktastic passes product data to Matomo, that would be really helpful.

Thanks again for your time — much appreciated!

Kind regards,
Jethro

Matomo Script on Product Page:

<!-- Matomo --><script>
(function () {
function initTracking() {
var _paq = window._paq = window._paq || [];
_paq.push(['enableJSErrorTracking']);_paq.push(['trackPageView']);_paq.push(['enableLinkTracking']);_paq.push(['alwaysUseSendBeacon']);_paq.push(['setTrackerUrl', "\/\/greenawaysointments.co.za\/wp-content\/plugins\/matomo\/app\/matomo.php"]);_paq.push(['setSiteId', '1']);var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
g.type='text/javascript'; g.async=true; g.src="\/\/greenawaysointments.co.za\/wp-content\/uploads\/matomo\/matomo.js"; s.parentNode.insertBefore(g,s);
}
if (document.prerendering) {
	document.addEventListener('prerenderingchange', initTracking, {once: true});
} else {
	initTracking();
}
})();
</script>
<!-- End Matomo Code -->

Tracktastic Script on Product Page

<script id="tracktastic-product-tracking-js-extra">var tracktasticProductData = {"sku":"","name":"Baby\\'s Balm","categoryList":"Uncategorized","price":"60"};</script><script src="https://greenawaysointments.co.za/wp-content/plugins/tracktastic/includes/js/matomo-product-tracking.js" id="tracktastic-product-tracking-js"></script>

• This reply was modified 6 months, 3 weeks ago by EcoLogic Marketing.
• This reply was modified 6 months, 3 weeks ago by EcoLogic Marketing.