Hi @lombardi3,
Great question — both Product Recommender and Abandoned Products layouts display product information, but they’re designed for slightly different purposes depending on your automation trigger and campaign goals.
Abandoned Products layout:
This layout is best used for reminders about specific items that a contact left behind or viewed recently.
- When triggered by the “Added product to cart” event, it shows all the products that were left in the cart.
- When triggered by the “Viewed product” event, it displays just one product — the most recently viewed before the message was sent.
This layout works best for cart or browse abandonment flows, where the goal is to remind someone about the exact items they interacted with.
Product Recommender layout:
The Product Recommender can be used with any trigger automation or even campaigns. It pulls data from multiple recent “viewed product” events and displays several items that the contact has recently interacted with — or that are similar to previous purchases.
This makes it a more dynamic and personalized option for showcasing relevant products, rather than focusing on a single session or cart.
In short:
- Use Abandoned Products to remind contacts about items they didn’t purchase.
- Use Product Recommender to display a broader, more personalized selection based on browsing or purchase behavior.
The Product Recommender layout ultimately offers more flexibility and engagement potential, since it can adapt to each contact’s recent activity and highlight multiple items in a single message.
If you’re deciding which to use, think of it this way: Abandoned Products are great for recovering carts, while Product Recommender helps drive repeat engagement and discovery. Whichever layout you choose, both can play a big part in helping you drive more relevant engagement and grow your sales with less effort.
