PHP if statement

I have a simple php script that I want to run a IF statement with but I cant get it to work.
This is being put into a single listing page called single-liasting.php
the following code returns

“site/en/listing/bpa” in the echo.

<?php
$company=substr(get_permalink(),35);
echo $company;
?>

But I cant get this to work.

<?php
$company=substr(get_permalink(),35);
if $company=”site/en/listing/bpa” {
echo “It works”;
}
?>

nay ideas please