Quick question about segment updates

Hi there,

Great question, understanding how segments update can definitely help with planning campaigns and automations.

In Omnisend, there are two types of segment behavior depending on the conditions you use:

1. Segments based on specific events or conditions (e.g., Placed order, Clicked campaign link, etc.) update in real time, as soon as the data is synced from your store.
2. Segments based on time-based conditions (e.g., Placed order in the last 30 days) update once per day at midnight, according to your Omnisend account time zone.

It’s also worth noting that the overall processing time can depend on the number of contacts being evaluated, especially for larger audiences.

You can find a more detailed explanation here: https://support.omnisend.com/en/articles/4216311-understand-how-segments-update-in-omnisend

Hopefully this gives you a better sense of how segment timing works. If anything feels unclear, we’re just a message away.

• This reply was modified 3 months, 1 week ago by supportomnisend.

Thanks for letting us know @sacommerce, happy to hear it cleared things up.

As you continue working with your segments, feel free to reach out anytime. We’re here to support you with your setup.