Try changing the “Page heading” option. You’ll need to click “Show advanced options” to display it.
Edit: This will change the heading at the top of the page, but not other occurrences of the post type name. If you want to do something like rename the “View Post” button, you’ll need a different plugin. Better yet, create your own custom post type. There are plugins for that as well, e.g. Custom Post Type UI.
Thank you Janis,
Would you know how I click on Show advanced options” please.
It’s a link at the bottom right corner of the menu properties area, right below “Permissions”. In the free version it is under “Required capability”, but the free version doesn’t have a “Page heading” option anyway.