Hi @predajna,
Great question, understanding unsubscribe reasons can definitely help you segment more accurately and get a clearer picture of your audience’s behavior. Here’s what each option means:
- Personal preference — when customers unsubscribe themselves, either via the unsubscribe link in your marketing message or through the preference management page.
- Bounced — when an email address is reported as undeliverable (for example, due to an invalid or inactive address).
- Reported as spam — when a recipient marks one of your emails as spam in their inbox.
- Were manually unsubscribed — when you (or someone on your team) unsubscribes the contact directly in Omnisend, or when an imported file includes an opt-out date that’s later than the opt-in date.
- External changes — when a contact unsubscribes through your website (their status changes in your store admin) or when their status is changed through an API request.
- Other — for various additional cases not covered above, including rare system-related changes such as those connected to Omnisend pricing updates.
Each category helps you understand not just who unsubscribed, but also why. This overview should give you a better sense of what each unsubscribe reason means and how you can apply them in segmentation. Should anything still feel unclear, don’t hesitate, we’re just one message away.
Thanks a lot for the detailed breakdown, this clears up all my doubts about the unsubscribe reasons.
I do have one additional question, but since it’s about segments in general (not specifically unsubscribed contacts), I’ll open up a separate topic for that.
Hi there,
You’re very welcome — glad to hear the breakdown was helpful!
Great idea to start a new topic for your next question about segments in general. That way, we can keep each thread focused and make it easier for others in the community to find answers in the future as well.
