The SEO Framework Pricing

Hi Miguel,

Thank you so much for your insights.

We’ve been monitoring our sales and the stream of users closely, and we’re just now starting to collect data on what type of users we have (we do not collect any data via the plugin, to be clear). From the feedback of our recently published survey so far, it seems we were spot on.

This is unfortunate in some sense because we aren’t dealing with “impulse buyers”, but rather with people making considered purchases–people who know what they need but hesitate on paying anything more. This means we’re missing out on 30 to 80 percent of sales other plugin authors enjoy (citing peer-reviewed data).

I’m not in the market of selling half-baked products–what I deliver must be coherent to real SEO, which isn’t data-driven or hearsay, but logic-driven. For example, I found that Google uses a dictionary to improve search results, I located that, studied it for months, and finally implemented it. It’s a complete solution that actually works. And that, unfortunately, makes it an expensive solution.

That also means I won’t create a DIY Schema extension–it’s not real SEO; instead, most of it creates noise ignored by search engines, even Google. Sometimes, it’s also condemned. Google has stringent guidelines on what’s allowed and what isn’t, and I do not want to instigate a user error that could cause their site to become unlisted.

With all that said, I think it really doesn’t matter what price we put on our service, as long as it’s affordable. We could, of course, take a loss-leader approach–but that’s illegal and already executed by our competition. Many companies have seen enormous success with this, albeit Renault, Amazon, Airbnb, Uber, and even Apple’s App Store. Yet, they’re also facing litigation for antitrust reasons.

Nevertheless, we did try the approach you’re conveying before. It didn’t work out–our users were confused as we had to explain what they were getting. That added needless friction. And as such, ultimately, we went for an “all or nothing” approach, which has been our most successful yet.

Lastly, since we’re dealing with turbulent economic times thanks to the pandemic, I had to make a public statement that we might change our pricing unannounced to accommodate unpredictable market movement.

I hope this addresses your concern thoroughly. If you wish to discuss this further, then I believe it’d be better to contact us privately. Forum posts here tend to get lost in time (and space), backlogged for eternity.