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Hi Neoseeyou,

Thanks for your message.

No further parameters are needed. Pixel Cat will add the other parameters.

Also, you don’t need to add that event to your Facebook account. Once Facebook sees that event coming in from your site, Facebook knows how to use it. As long as the correct CSS target was used.

I hope that answers your question. If there is anything else, don’t hesitate to get back to us.

All the best.

Hi Neoseeyou,

Thanks for your reply.

I don’t think those 2 things are related.

You will usually see the “Server Sending Invalid Match Key Parameters for PageView Event” “The external server ID does not match the external pixel ID” error message when a user has some sort of blocking software that causes the browser Pixel not to track the events. In this case, you can still track vents because you are using the Conversion API.

If there is anything else, don’t hesitate to get back to us.

All the best.

Hi Neoseeyou,

Thanks for your message.

Yes you can keep it turned on.

You can check out this article here – https://www.facebook.com/business/help/308855623839366?id=818859032317965

If there is anything else, don’t hesitate to get back to us.

All the best.

Hi Neoseeyou,

Thanks for your reply.

Those kinds of details should already be getting sent in the advanced matching feature where applicable.

Based on the article you linked to, the Facebook login IDs are only associated with apps, e.g. with iPhones and Android phones – “The ID issued by Facebook when a person first logs into an instance of an app. This is also known as App-Scoped ID.” So this would not be suit for Pixel Cat since it works on a WordPress site and not an app.

If there is anything else, don’t hesitate to get back to us.

All the best.

Hi Neoseeyou,

Thanks for your message.

There can be a lot of outside factors that decide the score that are probably out of your control. For example, a user using a browser extension which turns off tracking cookies.

I believe the score will be lower for events in which there is only a small amount of associated user information. These are events like PageView which do not have a lot of data attached to it. Whereas an event like Purchase, would have more information about the user since most of the time they will use an email and name to purchase. The Purchase event will nearly always give a higher score than the PageView event.

I am under the impression the easiest way to get more information associated with the events is to have the user log in when they visit your site, since when they log in, the advanced matching tool can then see extra information about the user which would not be seen when a user is not yet logged in.

If there is anything else, don’t hesitate to get back to us.

All the best.