Undefined Variable – Enhanced Conversions

  • Resolved rumcool

    (@rumcool)


    2 years, 1 month ago

    Good evening,

    I followed the guide below to set up Enhanced Conversions for Google Ads on Google Tag Manager.

    However, the variables I create don’t contain any values (undefined). I have ensured that the Data Layer Variable Names match the labels in the data layer, i.e. ‘billing_email’, ‘billing_city’, ‘billing_first_name’, etc.

    What could be going wrong?

Viewing 5 replies - 1 through 5 (of 5 total)
  • Plugin Author Torben Lundsgaard

    (@torbenlundsgaard)

    2 years, 1 month ago

    Please go to ‘GTM Kit > Help > Support > Share system data with the GTM Kit support team’ and enter the support ticket: FS794-BFA5E

    Thread Starter rumcool

    (@rumcool)

    2 years, 1 month ago

    Hi Torben,

    I have shared the system data with you.

    Plugin Author Torben Lundsgaard

    (@torbenlundsgaard)

    2 years, 1 month ago

    Your settings are OK

    Be aware that the user data is only avilable on the purchase event on the /checkout/order-received page

    The data layer node for e-mail is ecommerce.customer.billing_email and not just billing_email

    Thread Starter rumcool

    (@rumcool)

    2 years, 1 month ago

    Hi Torben,

    It all works perfectly now.

    Adding ‘ecommerce.customer.’ did the job.

    Thank you

    Plugin Author Torben Lundsgaard

    (@torbenlundsgaard)

    2 years, 1 month ago

    You are welcome

Viewing 5 replies - 1 through 5 (of 5 total)

The topic ‘Undefined Variable – Enhanced Conversions’ is closed to new replies.