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  • Possibly, if you use appropriate alternate text for the image. Better yet, set the image as a background to a header tag and “hide” the header text offscreen using text-indent. Then you get the SEO benefit of structured markup:

    <h1 class="site-title">My Awesome Website</h1>

    .site-title {
       background-image:url('http://url.to/backgroundimage.jpg');
       background-repeat: no-repeat;
       text-indent: -9000px;
       width: 500px;
       height: 250px;
    }

    (Obviously replacing width/height with the width and height of your background image.)

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