Hi @aineb,
Great question — visitor targeting helps you control exactly who sees your form. Here’s what each option means:
- All visitors: The form will be shown to everyone who visits the targeted pages of your website.
- Don’t show to existing contacts: Hides the form from visitors already in your contact list. This is useful if you want to avoid showing signup offers to customers who are already subscribed.
- Show to existing contacts: Displays the form specifically to visitors who are already contacts. You might use this option to collect additional details from current subscribers or to promote special offers for them.
- Target by Specific Segment: Lets you include or exclude particular segments from seeing the form, giving you control over form visibility based on segmentation.
When someone subscribes through a signup form, Omnisend places a cookie in their browser. This ensures that if they return to your site, the form will recognize them as already signed up and won’t prompt them again — helping to prevent duplicate signups.
This way, you can make sure your forms are always shown to the right audience. And if anything feels unclear as you set them up, we’re always here to help.
