Hello there @xroox ,
Thank you for bringing your questions to our attention, and I appreciate your feedback regarding the clarity of our documentation. Let’s tackle your queries one by one:
The cookie tracking mentioned in the article is specifically related to integrating MailPoet’s features with your WooCommerce store. When you enable the “Engagement analytics tracking” option to its “Full” setting, this activates a browser cookie that does the following:
- Tracks users who clicked on a link in a MailPoet newsletter: This means that if someone opens an email sent through MailPoet, clicks on a link that directs them to your WooCommerce store, and then takes specific actions like adding products to their cart, MailPoet can trace these activities back to the email interaction. This enables you to get precise data on how effective your newsletters are in bringing customers to your store and influencing their buying decisions.
- Tracks WooCommerce visitors who add products to their cart: This applies not just to those who arrived via a MailPoet newsletter, but to all visitors who add items to their carts. It helps determine whether they complete the purchase or abandon their carts, regardless of how they initially arrived at your store.
To clarify, this setting enhances MailPoet’s ability to gather data for its analytics and automated email features, such as sending follow-up emails to users who have abandoned their shopping carts. WooCommerce itself may still independently track such activities for its purposes, but it won’t necessarily link this information to your email campaigns without MailPoet’s cookie tracking in action.
This does not create a new tracking capability within WooCommerce but allows MailPoet to collect more detailed engagement data to refine and personalize the email communication and automation based on WooCommerce activities.
We are always striving to improve our documentation for better user understanding, and your feedback is invaluable in this process. We will endeavor to revise and clarify our documentation on cookie tracking to prevent any future confusion.
Should you need any additional guidance or further assistance, please feel free to reach out.
