Ok alekv, thanks for your help!
thanks alekv.
Yes, the landing page is in the same domain and wordpress/woocommerce installation.
“…the visitor is correctly redirected to the purchase confirmation page, then this should be tracked as a conversion in Google Ads (only in case the visitor came to the shop through an ad.)”
Here is where I think the proccess fails in counting conversions. When they get to the shop, they don´t come from an ad, but from a link in an email that we send to them.