There are too many for me to list, but the most important was the profile feature. With Ultimate Member, once a customer creates an account, there is a profile form for them to fill out, and it is customizable by me, the admin. There are many options, and if they don’t have all the options I need, I can create new options that say whatever I want them to say. I can create fill in the blank blocks or drop-down menus, or multiple choice, and so many more. Profile Press needs to be more customizable.