Thanks for getting back to me. I’m referring to retargeting ads on Facebook that point to an offer on my website. I don’t know what UTM params are (if you could explain that would be great.) The concept is this.
Visitor clicks an ad, but doesn’t buy. They see ad #1 for a week (finish your order). Then they see ad #2 for a week (10% discount). Then they see ad #3 for a week (half off, closes this week). For example.
