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Thanks Weston.

I think at this point it is clear, that something Facebook Mobile app is doing on Ads, failing to pass the appropriate UTM parameters. The Posts in FB work fine, and the tests outside of FB Mobile works fine. It is simply Facebook Mobile ad as one clicks on the Ad on the Facebeook Mobile App that does not pass the UTM parameters on an AMP redirection.

This in a nutshell is the issue, and will have to try to find out from FB what is different about how FB Mobile app and one clicking on their Ads–which has the UTM paraemeters, does not seem to make it through the AMP mobile redirection.

Thanks Weston, much appreciated. This solved the problem with this particular link being tested on Google Browser on mobile. With the trailing slash, in Google on mobile, I am able to see the UTM parameters pass all the way to Google Analytics properly. All good.

Problem I am facing now, is that this exact url being used in a FaceBook Ad is not passing the utm parameters all the way Google Analytics.

Don’t know why, but but for Facebook Mobile users, the utm_source and utm_campaign are never passed on after the FB mobile users click one of my Ads which are directed to this same URL we have been testing, and then redirected to the AMP version of the page.

https://cakelovesme.com/lemon-loaf-cake-recipe-easy/?utm_source=facebook&utm_campaign=fb_ad

Seems that for Facebook Mobile users, the redirection to AMP looses the utm parameters. For Facebook Desktop users who click on the FB Ad with this URL–no problem, the utm_source and utm_campaign can be seen in Google Analytics.

Thanks again for your help. I am going to still try to see why Facebook Mobile users coming from my FB Ads to my site, which are redirected to AMP are unable to pass on the UTM parameters. Currently the Mobile users from FB clicking on an Ad show up as ‘direct’ in GA even though the UTM parameters are set properly in FB for the Ad (used the same URL as above). Interestingly, I tested this URL on a FB Post, and as an FB Mobile user clicking on a FB Post with this URL the utm parameters pass no problem through the AMP mobile redirection—and subsequently I see them in GA.

Something to do with utm parameters and FB Ads, as it passes through an AMP mobile redirect.

Thanks Weston for looking into this. I have tried deactivating plugins and caches but still no luck on trying to track down why this is happening.

Hi @reneesoffice, thanks for you help.

In the end, I had to:
-deactivate and and delete SiteKit Plugin
-deactivate RankMath SEO
-deactivate WP Rocket
-install and activate SiteKit
-re-authenticate to Google for the SiteKit services: tag manager, analytics, adsense, pageinsights

-activate RankMath SEO
-activate WP Rocket

I am sure there was a more simple way to go about this, but nothing else seemed to work.

googlesitekit-activation.js?ver=1.10.0:1 Uncaught TypeError: Cannot read property ‘needReauthenticate’ of undefined
at Object.<anonymous> (googlesitekit-activation.js?ver=1.10.0:1)
at Object.205 (googlesitekit-activation.js?ver=1.10.0:1)
at __webpack_require__ (googlesitekit-activation.js?ver=1.10.0:1)
at Module.<anonymous> (googlesitekit-activation.js?ver=1.10.0:1)
at Module.533 (googlesitekit-activation.js?ver=1.10.0:1)
at __webpack_require__ (googlesitekit-activation.js?ver=1.10.0:1)
at n (googlesitekit-activation.js?ver=1.10.0:1)
at googlesitekit-activation.js?ver=1.10.0:1
at googlesitekit-activation.js?ver=1.10.0:1

I think it might have to do with the above. I have de-installed the plug-in, gone into incognito mode–and still no luck.

Have already submitted on the form the Site Health Status..thx