personally I use google scripts to load emails from my gmail account based on a tag and then parse the data using regex and custom functions to create my html description automatically on the fly.
If you are creating the HTML description and run into the problem of triple nested quotations, you can use &.quot; in your HTML to represent another quote mark. Just remove the period to make it actually work (if i typed it without the period it will appear as a ” mark in this post). This is especially useful when creating a blog description where you also want to define options parameters in a chart.