Have to agree with the OP.
You seem to be suffering from the same disease as Microsoft; namely, by trying to “oversimplify” things you’ve end up creating an utter mess. I’ve used other well known website builders online and it’s been immediately obvious and an intuitive experience. My first few minutes with WordPress have been exasperating and I’m about to skip it!
Take a leaf out of the Linux paradigm : keep it simple and logical.
