supportomnisend

Hi there,

Great question – the two metrics sound very similar, but they actually measure different things in the form journey.

The Submit rate measures the percentage of visitors who clicked the Submit button on your form.

The Signup rate measures the percentage of form viewers who became new subscribers — meaning new contacts added to your Omnisend audience.

For example:
If an existing subscriber fills out and submits the form again, they will count toward the Submit rate, but not the Signup rate, since they were already on your contact list.

So in short:

• Submit rate = form submissions
• Signup rate = new subscribers gained

Looking at both together can give you a better understanding of how effectively your forms are converting brand-new visitors versus already existing contacts. If anything else around form reporting feels unclear, we’re always happy to help.

Hi @jurrevdv ,

Great question, this comes up quite often when setting up automations after your store already has activity.

• For event-based automations (like Order Placed or Subscribed):
  You can enable “Trigger retrospectively” in the Trigger block settings. This allows contacts whose event happened within the first delay window to enter the workflow.
• If you need to include contacts immediately or the automation doesn’t support retrospective triggering:
  You can create a segment-based automation and enable “Trigger workflow for contacts in the segment”. This will include existing contacts who meet the criteria.

We’ve also prepared a guide that walks through how to run automations for past events (retrospective triggering) in more detail:
https://support.omnisend.com/en/articles/4294537-run-automations-for-past-events-retrospective-triggering

This way, you can make sure your automations also capture contacts who were already active before the workflow was set up. If anything comes up while setting this up, we’re always here to help.

Hi @davelo,

First of all, thank you so much for the kind words about our presence on the ww.wp.xz.cn forum, we truly appreciate it. And thank you as well for your patience while our team reviewed your use case in more detail.

Based on what you shared with us, we’d suggest the following approach:

B2B / B2C segmentation

A practical way to distinguish B2B from B2C contacts would indeed be to use the Company Name field from WooCommerce.

You can first check whether this field is being synced to Omnisend as a contact property by either:

• opening a contact’s activity/profile page, or
• checking the available contact properties in segment rules and looking for Company Name (it may appear under custom properties).

If it is available, you can create a segment like:

Company Name → exists

This segment will dynamically include all contacts where the company field is filled in, which can reasonably be treated as your B2B audience.

If you’d like to build an automation for this segment, you can set it up as follows:

• Go to Automations → Create Workflow → Create from Scratch
• Choose a segment-based trigger
• Select your B2B segment
• Optionally enable “Trigger workflow for contacts in the segment” if you’d like current B2B contacts to enter the workflow right away

This ensures the automation runs whenever a contact qualifies as B2B. Depending on your exact goal, there are a few different ways this can be configured.

Important: we recommend reviewing the frequency settings carefully, so contacts don’t re-enter the workflow unnecessarily if the segment logic changes later.

Language segmentation

For language, the most accurate and manageable options would be:

• segmenting based on Country if that property is available from billing or shipping details, or
• collecting language directly through signup forms or the checkout page

You can also use custom properties for this. Once at least one contact has such a property, it becomes available for segmentation and automation triggers in Omnisend.

From there, you could create for example:

• Segment: Language is NL
• Segment: Language is FR

These segments can then be used in several ways:

• for campaign targeting (include or exclude segments)
• as automation triggers
• as conditional splits inside workflows

We’ve shared the general direction that would make the most sense based on your setup. And if anything feels unclear or you run into any challenges while putting this in place, we’ll be very happy to guide you step by step so your segmentation and automations work in a way that truly supports your business needs.

Hello @davelo,

We’d like to let you know that our team has implemented a fix, and the issue was resolved promptly on the same day it was identified.

When you have a moment, we’d appreciate your confirmation that everything is working as expected, and we’ll be here if anything still needs attention.

Hi @davelo ,

Thanks for joining the thread and sharing these details, really helpful context.

We’d like to take a closer look at this on our end. Could you please share your Omnisend Brand ID with us? We weren’t able to locate your account in Omnisend using the store URL or name, so sharing your Brand ID will help us find it and look into this more efficiently.

You can easily find and copy it by clicking on your store’s name in the Omnisend app.

Once we have your Brand ID, we’ll investigate this further on our end and keep you informed as we continue working through this with you.

Welcome back! We’re really glad the migration team made your return seamless. Sometimes it takes trying something else to realize what works best for your business. The combination of simplicity, value, and real support you experienced is exactly what we’re here for. Excited to keep supporting your success moving forward.

Hi @chopperstwisted ,

Thanks for bringing this to our attention, we sorry to hear you’re running into this connection issue. To help our clients resolve WooCommerce connection issues more quickly, we’ve prepared a step-by-step guide that covers the most common causes and how to fix them.

Please follow the instructions in this article: https://support.omnisend.com/en/articles/13336186-troubleshoot-woocommerce-wordpress-connection-issues

If the issue persists after going through these steps, feel free to share the following so we can investigate further:

• Your Brand ID (you can easily find and copy it by clicking on your store’s name in the Omnisend app)
• Screenshots of the notices shown in both the Omnisend app and on the WooCommerce plugin page.

Please keep us posted! If the issue isn’t resolved after following the steps in the guide, feel free to share the requested information so we can continue working through it with you.